We've been digging into the recent IDEO whitepaper on the future of retail. The ideas within closely tie to the exciting work we are doing with Future Shop to redesign their online experience and align with exciting in-store service developments. We'd tell you more but we'd have to kill you…
The article and whitepaper are attached below and do an excellent job of communicating some key insights into the future of online retail and how it is evolving with the offline retail experience.
“Increasingly, traditional retailers are openly questioning the role that the physical store plays in their business strategy – and opting to use these spaces to effect long-term change over short-term sales growth.”
These are definitely good reads for anyone looking to leverage every element of their retail business both on and offline.
IDEO Future of Retail PDF is here: http://www.ideo.com/images/uploads/news/pdfs/THE_FUTURE_OF_RETAIL.pdf