The Huddle

5 Steps to Better Digital Content

Posted on: October 24, 2012

In: Behind the scenes

By: Shawn Rafuse

Why do people visit your website? Though it may seem a strange question to ask, for some the answer isn’t so obvious: your content. Here’s what you can do to help ensure yours doesn’t make your audience Google the competition.
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Tags: content, Content strategy, usability, User Experience
Usability Testing: A User’s Perspective

Posted on: October 9, 2012

In: Behind the scenes

By: Brennan Hodge

A web designer’s goal is always to build an amazing, error-free web experience for users, but no matter their level of expertise, even the best user experience professionals can’t approximate the best UX solution 100% of the time. That’s why before launching a new website, we conduct usability tests.
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Tags: testing, usability, User Experience, UX
Interac Outage Exposes our Reliance on Digital Finance

Posted on: September 4, 2012

In: News, Technology

By: Warren Anthony

On Friday before the long weekend, the Interac service went down for the best part of the day. Though fortunately for Interac the system appears to have been reset with no losses or errors, the single problem raised a broader issue.
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Tags: User Experience
The End of the Beginning – 7 Steps to Managing a Project When It’s Over

Posted on: August 22, 2012

In: Behind the scenes

By: Ben Aston

One of the most overlooked parts of a project is what happens when it’s gone live. Here are seven crucial steps we take to ensure effective project management in the post-live phase of a project lifecycle.
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Tags: Project management
Maximizing Your Site’s Potential: WebAIM’s Screen Reader Survey Results

Posted on: July 30, 2012

In: Design

By: Brennan Hodge

Given the ubiquitous nature of the Internet, it’s easy to take for granted the difficulty many have navigating the web. And despite its great potential for those with visual, hearing, motor, and cognitive disabilities – approximately 4.4 million Canadians – failure to consider the importance web accessibility when designing web projects can isolate a large percentage of the population and prevent you from reaching your business’ true potential.
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Tags: a11y, Assistive Technology, Screen Reader, Web Accessibility, WebAIM

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