Social media

Barcamp Vancouver 2010

Posted on: Nov 26, 2010

By: Audrey Foo

Held with short notice at the Waldorf Hotel, the 24 hour long geek fest, Barcamp delivered what it promised: “Intense event with discussions, demos and interaction from attendees.” It was fun: A time and place where one can discuss and be excited about all things geeky.
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How to measure brand value? Likes, followers, influencers or views? No, social currency.

Posted on: Jul 24, 2010

By: Guest blogger

Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat. Recession has reduced marketing departments and dollars and undermined CMO confidence and stature. Toyota and Tiger have themselves punctured legendary brand infallibility and auras of trust. Famous Detroit name plates continue to die. The specter of a BP brand corpse now hovers. (Captain Old Spice may not be able to save the Gulf but can he restore our love and respect for brands?) ...Read More
6 low cost tools to measure your social media buzz

Posted on: Jun 30, 2010

By: Andrea Tam

Do you want to manage multiple contributors? Schedule posts? or measure the level of chat around your products, brand, industry or news? Take a look at some of these tools to help you monitor your social media profiles efficiently. ...Read More
How to create a vanity url on facebook

Posted on: Jun 21, 2010

By: Daleth Hildebrand

Create a catchy vanity URL instead of geeking your audience out with URL strings and indiscernible characters. Then get promoting!
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