Google

  • Nokia Takes on Apple and Google
    Apr 2, 2012
    Warren Anthony

    Let’s be honest, since we first blogged about it almost two years ago, the Microsoft-Nokia partnership hasn’t even registered a blip with the man (or woman) on the street. Worldwide there are now more iPhones sold per day than there are babies born, and with just one quick look around, you’ll see plenty of Androids and Blackberries among the iPhone-swiping hordes. Comscore’s 2012 Mobile Future in Focus shows Apple’s mobile dominance and Google crushing the rest, and predicts this trend to continue.

    But things may be about to change.

    ...Read More
  • Google Analytics Social Reports
    Mar 29, 2012
    Brennan Hodge

    Since businesses first began integrating social into their marketing efforts, the challenge has always been in finding meaningful ways to quantify results. Too often this has left marketers unsure of the correlations between social media marketing efforts and the bottom line, with loose meanings for social's ROI based on a collection of analytic tools that leave too much to the imagination.

    ...Read More
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