measurement

  • Jul 24, 2010
    Guest blogger
    How to Measure Brand Value - Image by Tiffa Day
    Actually a number of events and trends have conspired like a perfect storm over the last several years to put brands and their stewards on the hot seat. Recession has reduced marketing departments and dollars and undermined CMO confidence and stature. Toyota and Tiger have themselves punctured legendary brand infallibility and auras of trust. Famous Detroit name plates continue to die. The specter of a BP brand corpse now hovers. (Captain Old Spice may not be able to save the Gulf but can he restore our love and respect for brands?) ...Read More
  • Jun 30, 2010
    Andrea Tam
    6 low cost tools to measure your social media buzz - Image by Maja Dumat @Flickr
    Do you want to manage multiple contributors? Schedule posts? or measure the level of chat around your products, brand, industry or news? Take a look at some of these tools to help you monitor your social media profiles efficiently. ...Read More
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