Langara Fishing Adventures
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- Mike Randall - Langara Fishing Adventures
"This website is an extension of our service offering – our guests can plan and share their experiences online."
Langara Fishing Adventures
Langara Fishing Adventures offers a world-class fishing experience on the West Coast of Canada, amidst an environment of pristine wilderness and spectacular wildlife. An unwavering attention to service, and constant refinements of their operations, has earned Langara a return guest rate that often exceeds 70 percent. Yet in recent years they were having difficulty attracting a new audience in an increasingly competitive market. Langara turned to FCV to help create an online experience that both engages their existing clientele and strongly portrays the quality of their adventures to new guests.
FCV repositioned the website to sell the complete Langara Fishing Adventures experience - with all product and service offerings are interconnected. The site offers wide images that resize to fit the visitor’s screen so they are immersed in the Langara environment. It has mega drop-downs and intuitive navigation so that people planning a trip can access the information they need, when and where they need it. People can see what’s happening at Langara via a single news feed, which integrates Twitter, Flickr, Facebook and YouTube updates. With the new redesign, FCV introduced:
- Clean information architecture to lead users through a logical navigation route on the site.
- Strong call to action indicators to guide the decision-making process.
- Educational information on the site for beginners, novices, and experts alike – including an interactive field guide allowing visitors to explore the geography of the island highlighting the best areas to find individual fish and wildlife as well as places to see.
- Clear definition of their brand with strong photographic visuals, moodboards and style guides
The new online experience hosts up-to-date fishing reports and gives customers an opportunity to upload their own photographs and stories, and refer their friends after their trip. This fresh information and the opportunity to connect with other members of the “Langara Family” maintains the company’s founding commitment to extremely personalized service.
- Langara Fishing Adventures won the 2011 IMA Outstanding Achievement Award in the Travel category.
- FCV continues to work with Langara, developing the site and offline materials including an e-Newsletter, blog, and site enhancements.