Rocky Mountaineer Website
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"This redesign helped communicate the client’s unique service offerings in an intuitive and engaging way."- Shawn Rafuse, User Experience Architect, FCV.
Rocky Mountaineer Website
Challenge:
Rocky Mountaineer needed to update their website to align it with their re-brand and better communicate the experience of a Rocky Mountaineer vacation.
With a new booking platform behind the scenes, the site was expected to reduce the reliance on the call centre for bookings.
Solution:
- Reflecting Rocky Mountaineer's focus on the customer experience, we designed a high impact site which communicated key aspects of their trips – scenery, incredible service and fine dining.
- Simple search and navigation, complemented by dynamic imagery, enables users to quickly and easily find and decide on their trip.
- Returning guests can upload photos, videos and share their experiences and connect with the brand on their social media networks.
- We created a video for the home page which showcases what the Rocky Mountaineer experience is all about, and translated it into three different languages.
- Working with The Level content management system team, we ensured the site was scalable and easy to update.
Results:
- Through customer segment profiling, attentive user experience mapping and a comprehensive design process, we created a site that engaged site visitors and drove them to the trip and optional extras that they really wanted.
- Clearer itineraries, maps and alternatives assisted customers being able to visualize and tailor-make a modularized trip, which lightened the load on the contact centre.
- Close integration between the booking systems and the online experience complements the high service levels they are known for offline.
- Developed an online experience that is closer to the brand and makes the purchasing process easier for their customers - it's what we're here to do.
Visit website:
www.rockymountaineer.com